What is an MBA in Digital Marketing?
An MBA in digital marketing is a course where you learn how to use the internet to help businesses grow. You learn about websites, ads, social media, emails, and so much more. It’s like learning how to become a superhero for online brands!
Semester-Wise Breakdown of the 2025 Syllabus
Let’s break it down semester by semester. Most MBA programs are divided into 4 semesters over 1-2 years.
Semester 1: Building Your Base
- Marketing Fundamentals
You learn what marketing is and how it works. This is like learning the ABCs before writing a sentence.
- Digital Marketing Overview
You get a full tour of the digital world. From websites to social media, it's all covered.
- Consumer Behavior
This helps you understand why people buy stuff. It’s like learning to read minds (well, almost!).
- Business Communication
You learn how to write and speak like a pro. Emails, reports, and even how to talk to clients.
Semester 2: Tools & Techniques
- Search Engine Optimization (SEO)
Learn how to get websites to show up first on Google. It's like planting a flag at the top of the search mountain!
- Search Engine Marketing (SEM)
Paid ads on Google? Yep, you’ll learn to make them work like magic.
- Content Marketing
Writing blogs, creating videos, and sharing cool stories that help brands shine.
- Email Marketing
Yes, email is still powerful! You’ll learn how to send the right message to the right person.
Semester 3: Advanced Learning
- Social Media Marketing
You’ll learn how to create posts, run ads, and build brand followers on platforms like Instagram, Facebook, and LinkedIn.
- Web Analytics
This teaches you how to read numbers and charts to see what’s working and what’s not.
- Mobile Marketing
Phones are everywhere, and you’ll learn how to reach people right in their hands.
- Marketing Automation
Imagine setting up smart systems that send messages or post content automatically. So cool!
Semester 4: Going Pro
- E-Commerce Marketing
Learn how online shops work and how to sell stuff on them.
- Influencer & Affiliate Marketing
Want to work with influencers? Or earn through sharing links? You’ll learn that too!
- Capstone Project
You get to do a real-world project. It’s like your final test where you show everything you learned.
- Internship or Placement Training
Time to get job-ready! Interviews, resumes, and real practice in digital marketing.
Bonus Skills You Learn
- Graphic Design Basics
- Video Editing
- Using AI tools like ChatGPT
- Canva, Google Ads, Meta Ads, LinkedIn Ads
These tools make your work fast and fun!
Why This Syllabus Matters
The world is going digital. Every business, from big brands to small stores, needs digital marketers. This MBA teaches you everything needed to:
- Get hired by top companies
- Start your own marketing agency
- Work as a freelancer from anywhere
Where to Study?
If you’re looking for a top place to study MBA in digital marketing, check out Digital Scholar. They teach everything we just talked about and more!
Name: Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705
Final Thoughts
So, there you go! A full deep dive into what you'll learn in a 2025 MBA in digital marketing. It's more than just books – it’s hands-on, exciting, and prepares you for the real world.